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About Our

"Light vacation, donkey mother."

Established in 2008, Donkeymom.com is the pioneer of China's well-known comprehensive travel website, favorite white-collar travel brand, leading brand of self-help travel, and online booking mode for China's scenic spots. , Domestic travel, outbound travel, big transportation and other booking services. It is in the leading position in the industry in terms of scenic tickets and surrounding tours. He was selected as one of the "Top 100 Internet Companies in China in 2018", and its parent company, Jingyu Group, entered the "Top 20 Chinese Tourism Groups" for seven consecutive years.

The cumulative download of the donkey mother APP client exceeds 700 million, and there are more than 50,000 partners. Covers more than 10,000 scenic spots, including more than 90% of 5A scenic spots (data source: China Tourism Electronic Ticket Research Center "China Electronic Tickets 2018 Annual Research Report"). According to Analysys Think Tank “China Online Peripheral Self-help Tour Special Research Report” (2017, 2018), Donkey Mom ’s online peripheral self-help tour market share ranks among the top in the industry.

Donkey Mom is headquartered in Shanghai, and has established branches / subsidiaries in 110 cities across the country, forming a "new retail" industry layout with a deep national layout, a steady move to international, and an online and offline combination, relying on the industry of Kingfield Chain advantage, the donkey mother is committed to allowing tourists to "walk freely and with dignity", to become "the first in the hearts of tourists."

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Company style

Donkey Mother Technology Park
Company front desk
Group Cultural Experience Center
Donkey Mom Experience Store
company culture
Corporate culture wall

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Staff style

Struggle Recognition Site 2019
Flag ceremony and oaths for all members
Stills from the 2019 show
2019 annual review of the work and management cadres and outstanding strugglers of Jingyu Donkey Mom Group
Group photo of management cadres and outstanding strugglers
Group photo of management cadres and excellent strugglers
Group photo of athletes at the 6th Games
Scene of the Tug of War Competition
The 6th Sports Games Fun Competition Scene

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Growth story

Inauguration Ceremony of Jingyu Group and Donkey Mom Travel Website in May 2008
In November 2008, the donkey mother officially appeared in the press conference
April 2009 Press Conference on Mother Donkey Travel Voucher
TOP10 Awards Ceremony for Expo 2010 Tour
In December 2010, it won the Top 50 Awards for Future Enterprise Leaders in East Asia
Press conference on cooperation between donkey mother and Pepsi in March 2011
The starting group of the Donkey Mom International Tourism Festival in July 2011
September 2011 won the TOP10 of EY China's most potential enterprises
December 2011 Press Conference on New Concept Products for Mother Donkey Global Travel
In April 2012, the donkey mother self-driving club was established and Land Rover self-driving activities
In June 2012, the donkey mother travel website People's Square flagship store was grandly established
In November 2012, the donkey mother held hands with Tencent Dashen.com and other organizations to hold the "Top Ten Popular Hot Springs" selection event and the "Master Tang" bubble contest
In November 2012, the first donkey mom forum was held grandly
April 2013 Happy Donkey Trip Launch Ceremony and Press Conference
September 2013 Implementation of the "Tourism Law" · New Product Sales Launch Meeting
In August 2014, the donkey mother travel network won the top 10 travel app operators and the top 10 online travel agencies.
In November 2014, Kingview Group appeared at the China International Tourism Fair
In December 2015, the donkey mother announced the launch of a new brand slogan: "Find the donkey mother freely in the world."
O2O strategy of donkey mothers increased in December 2015
June 2016 "China Tourism Electronic Ticket Research Center"
In June 2016, the donkey mother exclusively named Oriental TV "Fantastic Boys"
In November 2016, the donkey mother became the first member of the Yangtze River Delta Tourism Credit Cooperation Alliance
In February 2017, it became the “Consumer Contact Point of the Donkey Mom Travel Network” of the Shanghai Administration for Industry and Commerce.
In June 2017, the 9th Anniversary of Donkey Mom, three major IP brands were upgraded.
In December 2017, Fengsheng, Donkey Mother and others jointly created the "Kang Lu Alliance" and launched the "Kang Lu Card" to the world.
In December 2017, the first "Donkey Fan Celebration Day" of Donkey Mother was grandly opened in Shanghai Disneyland
Established Super Member Business Group in January 2018
In November 2018, launched the "First Travel and Pay" brand at the 3rd "China Tourism IP Summit Forum"
In November 2018, the "Scenic Area and IP Big Data Joint Lab" was established with China Tourism Academy
In June 2019, Jingyu donkey mother signed a strategic cooperation agreement with ZTE, and a 5G + smart tourism experimental base was established.

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